Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from magicgoodz.com (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name (first name and last name), billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.  

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
The Site is compliant with The General Data Protection Regulation (GDPR) (EU) 2016/679.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use the Device Information that we collect in order to make our Site more user-friendly, as well as to personalize our Site’s services for you (for example, to automatically switch the store to the mobile version).

Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout/.

The Site also works with third parties to help us provide the best service for you. We limit the data that they can access to only what is necessary for them to perform their obligations. For example,
– Payment services use your credit card number, your first name and last name to verify and process your payments for our products.
– Our manufacturers and stock keepers use the data of your order contents to assemble the necessary package for you.
– Logistic services use your first name, last name, and physical address to arrange the product delivery to you.
 -Mass mailing services use your email address to send order- and/or product-related information.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to lawful requests for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Continued use of the Site after reading this Privacy Policy signifies your consent to the use of your Personal Information for the purposes described above.  If you do not agree to all the terms and conditions of this Site, then you may not access the website or use any services.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. You can send an email to support@magicgoodz.com and ask:
– To receive the copy of your Order Information we have collected;  
– To delete your Order Information from our system;
– To withdraw your consent (if you previously agreed to provide us with the data) to the use of your personal information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Thank you for your cooperation!